Social Influence Has a Price

Kylie Jenner, 20 yrs old, has 24.5 million followers on SnapChat. When she posted, on Twitter, she doesn’t open the SnapChat application anymore because they changed it up, a lot of her followers agreed. And the company’s stock plummeted. According to Bloomberg, Snap Inc. lost 1.3 Billion in market value the same day Ms. Jenner’s…